Seattle Seahawks, Philadelphia Eagles Install RFID PowerPay System
This coming NFL season, fans at the Seattle Seahawks' Qwest Field and the Philadelphia Eagles' Lincoln Financial Field will be able to make cashless purchases with unique personal PowerPay key fobs fitted with an RFID tag. The PowerPay system is developed by Smart System Technologies (SST).
According to the RFID Journal:
"Football is a good place for us to start. Football teams consistently sell out so they have to look for new ways to raise incremental revenues beyond selling seats," says Michael Richardson, chief technology officer at SST, which is based in New York City. For SST, partnering with NFL teams to promote its cashless payments system to their fans creates a way to tie cashless payments into targeted marketing promotions.
Read more: RFID Enters the Sports Arena