November 30, 2005
Ads from TiVo
TiVo has stated that it will launch an advertising search service in order to try and reach consumers who use its DVRs. informationweek.com reports:
"TiVo intends to capture the best of the Internet advertising model and create a unique advertising product for the television medium that will provide measurable results," said Davina Kent, vice president of TiVo national advertising sales, in a statement.
Read More: TiVo To Partner On TV Ad Search
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