September 07, 2006
Atlanta Near Field Communications Stadium Trial Over
The first North American trial of NFC (Near Field Communication) just completed [Payments News] in Atlanta, Georgia, at the Philips Arena. Several companies were involved, including CIngular, Nokia, NXP (formerly Philips Semiconductors), and others. Actual consumer participants were 150 season ticket holders of Atlanta Thrashers and Atlanta Hawks sporting events.
The NFC trial received positive feedback [RFID Journal] from participants, and consisted of several components: a contactless Visa card from Chase bank; a Cingular Wireless account, Nokia 3220 phones, NXP chips, and Vivotech readers. Participants had an easy means of commenting on their experience, whether good or bad, and the data implies the trial was a success.
This is just one of a growing number of RFID/ NFC trials in sports stadiums around the world. While soccer seems to be taking the lead in this regard, NASCAR, football, hockey and basketball are starting to follow suit. In fact, this Sunday Sep 10, the New York Giants' Giants Stadium will be passing out free contactless payment cards loaded with a $25 credit.
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