Venture Development Corporation conducted research to understand what companies utilizing RFID expected from the technology's middleware. Their input is essential to marketers, considering that the overall RFID market reached $1.7 billion in 2004 and is projected to grow 36% annually through 2008. The research revealed that although "middleware" is a vague term, its desired functions are not. End users across the board wanted five essential functions: a standard interface, data filtering and transport, infrastructure management, support for host platforms, and support for legacy systems. Ultimately, however, precise wants depend on the company and the type of industry it is in. Mike Laird, analyst at VDC, explains that these desires will continue to develop and mature with RFID itself. According to Frontline Solutions:
"Right now, core products are meeting the basic needs of data aggregation and data filtering and routing," Liard said. "As users better understand the business value of RFID, they'll be calling for more features and functionality."
Read more: RFID Middleware Market Needs Clarification
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