July 29, 2005
RFID Makes Clothing Debute
Marketers have found yet another use for RFID chips: inserting them into clothing. The RFID-equipped clothing is being designed to serve various functions. A new clothing line, Lauren Scott, hopes to prevent in-home child abductions by sounding an alarm when a child wearing the clothing goes beyond 30 feet of the house. Target plans to begin selling the line next spring. To reduce counterfeiting, some designers are considering inserting tags in their labels. RFID tags may also be used in the future to decrease the number of fraudulent merchandise returns. Currently false returns cost the retail industry $15 billion annually. According to World Peace Herald:
"We've been contacted about this by retailers," said Tawnya Clark, vice president of sales and marketing at RSI ID Technologies in Chula Vista, Calif., a maker of RFID products. "They want to use RFID not only to track the clothes in the warehouse and during shipping. They want to track the clothes when they are bought by customers."Read more: Wireless World: Anti-Theft RFID Clothing
--
Did you enjoy this post?
« Africa’s Most Comprehensive Transaction and RFID-Focused Event | Main | RFID Tagging of Humans: A Two-Dimensional Privacy Issue? »
