December 10, 2005
Walgreen uses RFID
Walgreen, which operates a chain of drugstores in America, will be implementing an RFID-based tracking solution from Goliath Solutions. Fifty Walgreen stores took part in a year-long pilot that has only just been concluded. The company intends to use the solution to track the effectiveness of in-house product displays. rfidjournal.com reports:
"Our customers [retailers and CPG firms] are interested in the execution of in-store promotions, but also in their effectiveness," says Robert Michelson, CEO of Goliath, based in Deerfield, Ill.
Read More: Walgreen to Use Tagged Displays
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