How could I resist? Chiquita, well known for being a banana supplier, is now using refrigerated cargo containers for shipping their produce. That means the need for CCM (Cold Chain Managment) and RFID technology. So that's what they did, teaming up with the University of Arkansas' RFID Research Center to come up with a way to monitor temperature conditions and determine when produce might have been compromised. This would replace the current method, which produces false temperature readings at times, sometimes resulting in a full trailer of produce being rejected. Obviously, efficient CCM will reduce instances of lost revenue. [via RFID Journal]
Of course, if Chiquita's wholesaler partners also using RFID for SCM (Supply Chain Management), they'd know when they have no bananas.
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