August 01, 2006
Does RFID Need A Strategic Marketing Campaign?
In light of news that Professor Andrew Tannenbaum is working on an anti-RFID device, called the RFID Guardian, Bert Moore of RFID Insights (part of AIM Global) says that insuring the public's privacy is simply good business practice. He says that industry does in fact care about these issues.
In fact, AIM Global Is holding the 2006 RFID Executive Summit on Thur Sep 7/06, from 1:00-7:00 pm, in Washington, D.C.. It's an invitation only meeting aimed at highlight strategic issues in RFID, particularly the privacy and security issues which hinder the acceptance of RFID. Details on AIM's site. [via AIM Global] The summit includes a meeting with legislative staff on Capitol Hill.
Still, given the current perception of RFID, possibly coupled with the current US administrations foreign affairs activities, I think that nothing short of a massive marketing campaign is going to dispel the general public notion that RFID is only being used to track human beings. And even then, I'm not sure that this will be enough.
As far as tagged consumer items go, there's the new clipped-tag RFID technology recently announced by IBM and Marnlen, which allows a corner of an RFID tag to be physicaly torn off, effectively reducing the read range of the tag.
But the notion of using RFID for tracking humans, is hard to dispel when there are rumours floating around that the high-denomination Euro (and other) bills (e.g., €500 notes) have RFID tags in them. Then again, how many people will be walking around with such large currency notes?
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