November 26, 2006
The Cell Phone As A Consumer Tool
The versatility of smartphones as a consumer tool might escape you consciously until someone spells it out. The fact is that with the right modules (sometimes native, sometimes plug-in), a smart phone or PDA can read barcodes, download video + audio clips from a Bluetooth enabled movie poster, be used to renew special parking meters, secure a hotel room and store a digital room key, function as a loyalty card + coupon generator, pay for movie tickets, buy items from a vending machine, function as a POS (point of sale) unit and, as a result a CRM (consumer relationship management) device.
And there's more functionality, most of which is enabled by radio frequency technology. Storefront Backtalk has a write up about actual case studies. ZDNet UK talks about how mobile operators are pushing for RFID in phones, to the point of willing to work together to achieve this goal. As such, the mobile RFID solutions market is expected to heat up.
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